The Dust & Dance Story


Dust & Dance was founded in 2015 by Claire. The story is in two (now three - read on!) parts.

Part One

is quite simple. In September 2015 Claire was off to one of London's last festivals of the season - Ceremony, part of the Found series in Finsbury Park. Keen to sparkle away all day she went on the hunt for some big glitter and found only one pot - at £5 for a gram it was pretty steep and there was no choice, just gold hexagons. Sure the gold hexagons were awesome, were remarked on & shared with many other festival go-ers, but was that really all the big glitter on the high street? She was sad at the lack of glitter - where will everyone get their glitter next summer? After doing some research she realised she could sell glitter at half the price of the gold hexagons. Amazing! With a background in PR & marketing and experience working for start-ups she was ready to start selling, but something was missing....which brings me on to Part Two....

Claire Sankey - Dust & Dance founder

 Claire - Dust & Dance founder

Part Two

Dust & Dance's mission is to encourage young people (mainly young women but hey, the lads love glitter too!) to embrace their differences, celebrate their youth and be confident to be themselves. 

Claire came up against some mental health issues as a young person in her teens and 20s and found it very difficult to get access to mental health services. 

Never one to fit quite fit into society's beige square holes she stopped trying to mould her life on others', as it was this in the main part that was the causing her anxiety. She left her job on a corporate marketing team and eventually found a new way of life which worked with, and not against, her tendency to be a bit bonkers.

Working on a part time basis for start-ups meant Claire met some incredible business owners and entrepreneurs who inspired her to finally start something she could call her own. Usually she would have a new business idea at least once a week, and started on several before giving up - either they weren't quite right, or she wasn't quite right, at the time. 

The idea for Dust & Dance came along at a time Claire had accepted her mental health issues made her who she is and was able to manage them (most of the time!) so they no longer controlled her life.

 The time was right and for once the idea was right too. The name Dust & Dance came to Claire while she was walking. She liked it, her Mum liked it, so she went with it. 

These days I embrace the fact I am a bit bonkers, as it makes me me. It was my mental health issues that made me choose a less conventional career path, led to to meet some inspiring people and ultimately have landed me in the very exciting place where I have decided to start  Dust & Dance. We are proud to have partnered with YoungMinds who will receive 10% of the profits from each product sold.  It is my hope that Dust & Dance will help some more young people get their sparkle back!

So there you have it - Dust & Dance is born and we hope you, like us, are looking forward to part three..(part three is here - please read on!) 

Claire Sankey founder of Dust & Dance with Abi Sutcliffe and Meriel Miller

Claire with glitter girls Abi and Mel (also Claire's big sis!)  

Part Three

It’s been a sparkly whirlwind of all things shimmer and shine since Dust & Dance’s inception in late 2015...what a lot has happened! The range of glitters has grown to a staggering 35 – including the UV activated GLOW collection, fine glitters and most recently the launch of Bestival’s very own COLOUR collection. Face gems landed in 2017 along with the game changer glitter glue (which really doesn’t budge!) & the glitter has gone global - Dust & Dance is now sold by independent retailers in the UK, Italy, Norway, Iceland, Finland, the USA & Australia!

A couple of fancy people in the press (and some famous folk too!) have caught wind of the Dust & Dance sparkle – and our little pots of glitter have appeared on the pages of Glamour, New!, Stylist and Cosmopolitan online (just to name a few!) and you might have caught uber mega babe Zara Larsson wearing The Magician on TOTPS!? Omg. Breathe.

2017 has been Dust & Dance’s first foray into the world of events, and Claire and her team of dream babe glitter girls (with a special thank you to Cherilyn, Sam, Mel, Abi and Lucy! And Claire’s parents for putting up with the mess when the family home has been used as the glitter base….sorry mum) have been busy spreading the sparkle across the country. Dust & Dance has had the pleasure of working with Topshop, Unite Students, Coppafeel!, The Royal Agricultural College and Bestival to name just a few of the fantastic companies who have embraced the Dust & Dance sparkle already!

Raising awareness of mental health is still at the forefront of the Dust & Dance’s vision to help young people get their sparkle back and together the Dust & Dancers have raised £000s for the partner charity YoungMinds through glitter sales. After a very inspiring evening with the charity in London, Claire is determined to continue fundraising hard for this brilliant cause, and is planning some glittery fun activity around World Mental Health Day in October – watch this space!

The Dust & Dancers (that’s you lot!) are what is making this all possible – your support on social media, spreading the sparkle at festivals and events, and your encouraging reviews and emails are the driving force behind this glitter revolution. So a huge thank you to each and every one of you for your dedication to the glitter cause!

What’s next I hear you ask? Well the sky is the limit when sparkle is concerned. Seriously!

There are new product ranges on their way (we don’t want to give too much away just yet), new stockists to launch, you’ll be seeing the sparkle at more festivals and events and Dust & Dance has been shortlisted for a rather prestigious award (announcement to come later on – we’re not allowed to tell anyone yet – boo!)

That’s all for now folks, but do check back again soon to see where the glitters gone next! Xx

 Claire Sankey - Dust & Dance founder

See you soon Dust & Dancers!